NOTE: Please do not take any of the little nitpicks in this review (or any of my other reviews, for that matter) seriously. I write these reviews in the hopes of making people laugh. Those nitpicks are really just dumb little observations that I'm attempting to make jokes out of, not complaints that add to whether or not I like something.
NOTE #2: No disrespect is meant towards anyone who worked on the special I am reviewing today. I'm sure they are all very nice and talented people.
NOTE #3: If you like this special, that is great. Go ahead and like it. I'm not judging you.
When you think of mascots for Target, you likely think of that dog with the red bullseye over one eye, don't you? Well, they actually had ANOTHER mascot at one point. Well, maybe "mascot" isn't the right word...
This is Snowden. There isn't a whole lot of information about him online, but apparently, he was created by Target in 1997 to help boost sales around the holiday season. It didn't really take off - I didn't even know who Snowden was until I read the Platypus Comix review of this very special.
Snowden's Christmas is actually the fifth of several TV specials comissioned by Target (before this, there were two animated ones and two live action ones). I suppose I should probably have looked at them in order, but nah, I'll do a review of this one and maybe check out the other two animated specials some other time. According to the Christmas Special Wiki, Snowden's Christmas was produced by Toronto-based Cuppa Coffee Studios, who also worked on Jojo's Circus and A Miser Brothers' Christmas. It aired on CBS in December 1999 and can currently be found on YouTube. Is it any good? Well, it's been on my "to review" list for quite some time, so let's give it a watch and find out!
The special starts off with the camera panning around somebody's bedroom. "Personally, I always thought Christmas was overrated," Ed Asner's voice tells us. "All that bunk about the Christmas spirit, Santa Claus, and miracles... the way I saw it, everybody spent yuletide complainin' about traffic, blowing their savings on presents, then returnin' it all the next day. I had it all figured out, 'til I met a little snowman named Snowden. And he changed everythin' I ever thought about Christmas."
Eventually, the camera settles on Snowden himself, upside-down in a fishbowl (which is fortunately empty). A young boy named Adam walks over and pulls him out.
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| Nitpick: why does this kid have a fishbowl when he doesn't seem to own a fish? |
Adam's dad pops in to tuck him into bed with Snowden and spew out exposition about how they're moving tomorrow to New York. As soon as Adam falls asleep, Snowden (voiced by Peter MacNicol) and his other toys come to life. Y'know, sort of like in that recently-released very popular animated movie... what's it called again? Oh yeah, Hercules!
(Yes, I'm aware that Toy Story was not the first, or even the second, thing to center around toys coming to life. You don't have to send a million comments my way nagging me about this joke)
Say hello to Footloose the rabbit (Rosslyn Taylor Jordan), Tiny the elephant (Kathy Najimy), and Drummer the bear (Michael McKean). Tiny is a stressed-out worrywart... I'll try not to make too many Toy Story references, but she's certainly the Rex of the group. Drummer is basically an insult comic in a bear suit, so I guess that makes him the Mr. Potato Head equivalent (it even sounds like Michael McKean is trying to emulate Don Rickles!). And Footloose is... well, so far, she's demonstrated that she's sassy and not much else. So, I guess her Toy Story equivalent would be... Hamm?
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| I mean, they're both pink... |
The next morning, Adam and his family get in their car and hit the road.
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| There actually are a couple of moving companies called Movers and Shakers out there, according to Google. Whether or not they got the idea from this special, I don't know. |
Snowden and his fellow toys are stuck in a box in the back of the moving van. Suddenly, the truck drives over a manhole cover and the back door opens up - apparently whoever was in charge of closing it did a lousy job - and out falls the box. Now they're stranded on the highway, surrounded by zooming cars and trucks - one of which has the Cuppa Coffee Studios logo on it, a nice little Easter Egg.
"This is worse than getting thrown in the washer!" Footloose moans. Fortunately, she, Tiny, and Drummer manage to get out of the street and onto the sidewalk. Snowden does, too... after being flattened by a car. I assume this is meant to be funny. It is not. Cute cartoon characters getting hurt rarely is.
Snowden is sure that Adam will find them, but Drummer, of course, disagrees. The next morning, they spot a Sidewalk Santa and assumes that he's the real St. Nick... or at least Snowden, Footloose and Tiny do. Drummer doesn't believe in Santa Claus. Shockingly, even the Sidewalk Santa has an attitude... when somebody puts a dollar in his pot, he complains, "A lousy BUCK? Merry Christmas, ya tightwad!" Jeez, were the writers in a bad mood when they whipped up this script?
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| "Hey, Drummer, seeing as I'm a pink rabbit, shouldn't I be the one with the drum?" "Shaddup! You want Energizer's lawyers comin' after us?!" |
But what's this? Snowden has the the label from the moving box stuck to him! "It's where Adam lives! We can go to New York ourselves!" he explains to the others. "How hard can it be?" According to the others, very hard. But then they see a car parking in front of a Burger King parody, and out of that car pours a few kids asking if they're in New York yet. Hooray for convenient coincidences!
Instead of just sneaking into the car, Snowden decides that they'll hitch a ride in a takeout bag, posing as the free toys in a kids' meal. "This is ridiculous. I'm a classic toy, not some cheap, promotional giveaway!" Drummer grumbles. Look on the bright side, Drummer - nowadays, the toys they gave out in kids' meals during the 1990s are essentially collectors' items.
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| "No, I'm not Olaf. Although I do like warm hugs..." |
There's just one problem with Snowden's plan... when they walk into the bag, they are greeted by the toys already being given away with the kids' meals, the Ham Buddies. They're little pigs with Santa hats and - like all the characters in this special aside from Snowden - an attitude problem. I gotta say, it's very generous of this eatery to give out FOUR toys in their kids' meals. I always only got ONE toy when I ate at Wendy's or McDonald's.
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| "When we're through with you, you're gonna be crying 'Wee, wee, wee' all the way home!" |
The pigs beat the crap out of Snowden and his chums, but eventually they push Footloose too far. "Merry Christmas, porkers!" she snaps before going all Kung Fu Panda on their fat pink behinds. Long story short, the pigs are thrown out of the bag, which is given to the family that's going to New York. Only downside is, the kids won't stop fighting and spend most of the car ride throwing the toys around, and the parents are in a mood too. When the family stops to use the bathroom, the mother takes Snowden, Tiny, Footloose, and Drummer and throws them in a garbage can. I know the kids are brats, but throwing their new toys out behind their backs? What the heck, lady?!
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| I hope she gets a lump of coal in her stocking. |
The next morning, the toys run into a rat (Rick Zieff). For once, he's actually very nice and does his best to help them... nah, I'm just kidding. He's a wisecracking jerk.
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| "Yeah, I might be considered filthy vermin NOW, but someday I'm gonna run my own pizza parlor! With arcade games! And creepy animatronics!" |
The rat tells them that New York is a hundred miles away. The only way they can get to Adam's house by Christmas, Drummer snarks, is if somebody puts a mailing label on their butts and sends them special delivery. "Drummer, you're a genius!" Snowden declares. And believe it or not, the rat actually helps them hitch a ride on an approaching mail truck... for some of Snowden's stuffing, of course, he needs it for his nest. The mail truck takes them to Williamsport's Main Postal Center. Only problem is, since there's no postage on the box, instead of being loaded onto another mail truck and delivered to Adam's, the box is thrown onto a pile of other postageless mail.
Next, the toys run into the special's narrator, a dog named Big Daddy who they save from choking on a bone. And even though he thinks that the toys' owner has forgotten about them by now (he's wrong - Adam wrote a letter to Santa asking him to bring Snowden and the others back in a previous scene), he agrees to help them get back. I wonder if they were at all tempted to make this character the aforementioned Target dog (especially since he debuted the same year that this special came out), but decided against it. Notice how there isn't any product placement for Target in this special at all?
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| His head is shaped like a banana. It's very distracting. |
With his help, they get onto a train heading for New York. When they arrive in New York, they realize that they have no idea how to navigate the city and find Adam's house. For one thing, how will they cross the river? Big Daddy suggests taking the Brookyln Bridge...
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| At least I THINK this is the Brooklyn Bridge, it could be the Manhattan Bridge for all I know... |
Unfortunately, everyone except Snowden ends up falling off the bridge and hanging on for dear life. Dear lord, why is the world so obsessed with keeping the toys from getting back to Adam? Fortunately, Snowden manages to save them by using his stuffing as a makeshift bungee cord, which leaves the poor snowman pretty worse for wear. Fortunately, Santa Claus shows up and delivers the toys to Adam's doorstep - and gives them some fancy new duds as well!
And Adam's family even takes in Big Daddy! What a nice ending. If only the rest of the special weren't so bad...
What's the Verdict?
You might recall that, in my reviews of Holidaze: The Christmas That Almost Didn't Happen and Maxine's Christmas Carol, I said the reason why a lot of obscure Christmas specials from the 1990s and 2000s didn't become beloved classics that air every year is because they try too hard to be "edgy" and have an "attitude" to them. Usually, this just means the writers throw in a bunch of dated pop culture references and have characters be snarky. Snowden's Christmas, on the other hand, tries to be edgy in another, far worse way... by being needlessly mean-spirited. Seriously, most of the characters here, even the BACKGROUND CHARACTERS with only one or two lines each, are needlessly grouchy and aggressive. The only ones I wound up liking were Snowden himself (if they'd made HIM needlessly nasty, I doubt anyone at Target would've wanted to buy any Snowden dolls), Big Daddy, and Adam. It makes the entire special hard to watch.
Here's the best way I can put it... this feels like this is what a full version of the infamous "Black Friday" Toy Story would've been like. For those who don't understand the reference, I'll explain: during the production of Toy Story, Jeffrey Katzenberg - who hadn't left Disney yet - kept pushing the folks at PIXAR to make the film edgier and more cynical for some reason. The result was an early screening of the film where Woody and the other toys (aside from Buzz) were incredibly nasty and unlikable. In this version, Woody grabbed Buzz and threw him out the window, then he and the other toys started yelling at each other (he screamed at Slinky, "WHO GAVE YOU THE RIGHT TO THINK, SPRING-WIENER?! IF IT WEREN'T FOR ME, ANDY WOULDN'T PLAY WITH YOU AT ALL!"), culminating in the toys attacking Woody and throwing HIM out the window too. Everyone from John Lasseter to Roy E. Disney to even Jeffrey Katzenberg hated it, and PIXAR was given two weeks to rewrite the film and make the characters more likeable.
I will say in the special's defense that the animation is pretty good and the voice actors, particularly Peter MacNicol, are doing their best with the material they've been given. But I still wouldn't suggest watching Snowden's Christmas. Maybe the previous Snowden specials were better than this, I don't know.
By the way, the writers of this special also wrote Jingle Bell Rock. I appreciate that they resisted the urge to throw in any innuendos this time...































































